Creative Marketing Strategy and Plan

Question: Discuss about the Creative Marketing Strategy and Plan. Answer: Strategic Marketing Plan Strategic marketing plan is the procedure of planning that the managerial and operational staff members of a company undergoes for implementing and creating effective strategies for marketing. Several aspects of promotion and marketing are taken into account for designing the plans for strategic marketing (Hollensen 2015). This assignment will conduct the PESTLE and SWOT analysis for launching a new product idea of a local company in Trinidad. PESTLE Analysis Fresh search caf is located at Trinidad and is passionate about healthy lifestyle and nutrition. The caf is launching a marketing campaign named Go Fresh for promoting the natural and organic products and the local farmers of the country. The political (P) environment of Trinidad is stable that has led to the improvement in the efficiency with reduced financial costs by the government. The government controls the business activities of the country and makes the people aware of the healthy choices, flourishing the organic agricultural sector and supporting the production of organic food. The economic (E) factors of Trinidad favor business activities for the international and local companies. The export options promote the growth of the retail food companies that helps the organic food outlets to sale their products through direct sale, specialized shops, super markets and mail orders (Allen and Dibie 2016). Economic stability of the country lowers the labor cost that helps to increase the business activities. The social (S) factors reflect the eating habits and the local trends and in this regard, Trinidad favors the introduction of newer food habits. Since the people of the country prefer to have healthy and nutritious food, Fresh search caf can have a good business. The technological (T) factors of Trinidad are well developed that facilitates easy communication and promotes commercial activities. This supports the food companies to promote their products through affordable internet and telephone networks thereby increasing profitability. The legal (L) factors of Trinidad are favorable for business as they support freedom and fundamental human rights. The legislative system offers no restriction on the repatriation of interests, dividends, profits and capital by which a new product idea can be introduced (Narine, Ganpat and Seepersad 2015). The environmental (E) factors of Trinidad generate economic and social benefits for the community as the natural environment of the country favors agricultural growth. Therefore, organic farming and products will be a successful venture under such circumstances. SWOT Analysis SWOT analysis of Fresh search caf and its Go Fresh campaign will help to analyze the business situation by detecting, implementing and determining the strategic marketing plan. The SWOT analysis for the caf can be presented in the form of a matrix. Table 1: SWOT Analysis Matrix Strengths The near shore location of the country will attract customers to the organic caf from local as well as international destinations. The location of the caf favors business as all the competitors are located at an opposite region that helps in easy marketing of the products. Fresh caf has the competitive advantage that its employees have a firm background in nutrition and health. Weaknesses The labor cost is high in Trinidad compared to several neighboring countries that can significantly decrease the profitability (Wilson 2016). The scanty knowledge of the farmers about organic farming can be a setback to the supply of raw materials. Advertisement of the meal value of organic food is difficult as it requires technical knowledge among the consumers. Opportunities Trinidad is the home to several animation studios that can possibly develop the brand campaign for Go Fresh. The people of Trinidad are passionate about food that results in reduced employee turnover (Ganpat and Seepersad 2015). International expansion of the business is possible as organic food is accepted widely. Threats Fresh caf has intense competitors in Trinidad that can significantly affect its business on a domestic and international scale. The organic raw material costs are volatile in nature that can affect the profit margins (Francis 2015). The organic production methods can have lesser yields that can eventually hit the farmers and the business. Conclusion On a concluding note, it can be stated that the strategic marketing plan of Fresh search caf has to be designed considering the PESTLE and SWOT analysis for increasing the market share. The channels of marketing have to be selected carefully to gain maximum popularity and create an appeal among the consumers of all ages. The marketing strategy is also intended to provide health and wellness to various types of consumers who are environmentalists, vegans, picky eaters and health conscious individuals. References Allen, M. and Dibie, R., 2016. The Impact of the Occupational Safety and Health Policy in the Agriculture and Health Industries in Trinidad and Tobago. Francis, J., 2015. A case for channelling creative industries into a viable industry sub-sector within a diversified economy in Trinidad and Tobago.Creative Industries Journal,8(1), pp.24-38. Ganpat, W. and Seepersad, G., 2015. Demand for organic produce.Journal of Agribusiness in Developing and Emerging Economies,5(1), pp.76-91. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Narine, L.K., Ganpat, W. and Seepersad, G., 2015. Demand for organic produce: Trinidadian consumers willingness to pay for organic tomatoes.Journal of Agribusiness in Developing and Emerging Economies,5(1), pp.76-91. Wilson, M., 2016. Food and nutrition security policies in the Caribbean: Challenging the corporate food regime?.Geoforum,73, pp.60-69.