International fashion marketing Research Proposal

International fashion marketing - Research Proposal Example What are the competencies of the business that need outsourcing? Also, what is the importance of aggregation, adaptation, and arbitrage business strategies in the new market? As such, this are some of the questions that this case study seeks to answer. A concise conclusion on the same will also provide an insight on exploring new international markets. International marketing calls for a critical evaluation of the business’ ability to satisfy the customers’ needs. The business need to evaluate how capable it is in ensuring the achievement of this goal. In order to survive in the emerging markets therefore, the business needs to establish a strategic plan, customer strategy, growth strategy, improvement on technology strategy, customer strategy, and source of finance plans (PWC, 2014). In foreign markets for instance, the organization selling cosmetics can establish globalization business strategies to enable it to survive. The strategies include aggregation, adaptation, and arbitrage. Aggregation refers to duplication of domestic business model in the new international market so as to secure cost benefits when handling products in bulk. The strategy tends to focus largely on the economies of scale (Kluyver, n.d.). The technique seeks to achieve efficiency globally by increasing the level of standardization of the product and the production process (Kluyver, n.d.). Therefore, a manager of the firm ensures that the organization obtains economies of scale to enjoy the aggregation process. For the cosmetics, the business can achieve this through using the same distribution channel. Also, the business should use the same marketing mix in each country, have a standard website, and encourage ethnocentrism. Adaptation is a strategy that a business achieves by providing goods or services that are competitive and advantageous in the international markets. The technique enables a business to improve on